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Cheng Zi

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Cheng Zi is based in China, covering technology- and business-related events. She works with her colleagues at 36Kr Global to provide coverage in both English and Chinese.

Cheng Zi

Insights

Why Xiaohongshu has become harder for game marketers to ignore

It may lack the gaming roots of Bilibili and HeyBox, but Xiaohongshu’s community dynamics can help smaller titles turn authenticity into attention.

11 mins read
  • Its strategy now spans indie publishing, platform-grown IP, and a broader slate of steadily advancing projects.

    News

    BW2026 shows Bilibili expanding its gaming push across multiple fronts

    6 mins read