Insights
Why Xiaohongshu has become harder for game marketers to ignore
It may lack the gaming roots of Bilibili and HeyBox, but Xiaohongshu’s community dynamics can help smaller titles turn authenticity into attention.
Cheng Zi is based in China, covering technology- and business-related events. She works with her colleagues at 36Kr Global to provide coverage in both English and Chinese.
Insights
It may lack the gaming roots of Bilibili and HeyBox, but Xiaohongshu’s community dynamics can help smaller titles turn authenticity into attention.